Sorry for the play on words. But LIV has certainly been a major force in professional golf scene over the last year plus.
There are many on each side of the issue. Some support LIV, but I suspect it is a minority of golfers. Of those that don't support LIV, many would still say that players should be able to pursue whatever monies they want.
But my real question is whether LIV is really good for the sport. There are those that like the team concept (why couldn't they add a team element to the regular PGA Tour?). It also appears that the LIV team concept strategy is to organize teams by country over time. Many LIV teams are organized around countries. That is probably good if your looking for patriotic support. There are many that think LIV is more of an exhibition than sport - not to say there isn't competition involved. And then you have the fact that LIV is really a Saudi entity.
But my real question is whether LIV is good for golf. My opinion is no. It has only served to fracture players and prevent all the best players from playing against each other. Now we are seeing that PGA Tour sponsors are starting to not renew their sponsorships of tournaments. A big reason is that the PGA Tour increased the prize funds to compete with LIV and the price tag of sponsorship is getting too high.
How will this end? Your guess is as good as mine. Some are now saying that eventually players will be able to jump back and forth between the PGA Tour and LIV. Will LIV and the PGA Tour join forces as expected and work out a partnership arrangement? That plan still has not come to fruition. LIV is not the only entity interested in partnering with the PGA Tour. How would a different partnership affect golf? We are talking about billions of dollars.
But here is a projection. Since everyone will be looking to make more money from golf, you can be sure where it will come from! YOU! You will be paying more to go to golf events and more to watch them on TV - or heaven-forbid - paid streaming. I hope someone out there is looking out for us that only want to enjoy the game and watch the best players in the world. I hope someone remembers that the customer is US!
After this article was written an announcement came out that the Strategic Sports Group has agreed to invest $3B into the PGA Tour's new for-profit entity. It remains to be seen what effect this will have on the PIF and LIV.
I confess! I am an avid golfer. I also play left-handed. Since I now manage the National Association of Left-handed Golfers website, I thought I would start a Blog...this blog! What will I have to say? Stay tuned and find out.